Cultivate Love, Reap Hope: Lavoro’s solidary campaign collects more than 70 tons of food

São Paulo, January 03, 2023 – The third edition of the “Plant Love, Harvest Hope” campaign, promoted by Lavoro, the largest distributor and redistributor of agricultural inputs in Latin America, ended with a record. More than 70 tons of food were collected, 8% more than in 2021, and are being donated to the NGO Ação Cidadania and other regional charities, in several states, such as Tocantins, Rondônia, Minas Gerais, Mato Grosso, Mato Grosso do Sul, Goiás, São Paulo, Paraná, Santa Catarina and Rio Grande do Sul.  

The initiative also raised funds to subsidize more than 27 thousand meals, only with the contributions that arrived via PIX. “We are very happy with the engagement achieved by the action. This is the highest result obtained in three editions. We thank our partners, collaborators, customers and everyone who has been touched by this cause that is really urgent for our country: the fight against food insecurity, which devastates a large part of our population”, celebrates Ruy Cunha, Lavoro’s CEO.  

The campaign had collection points in 153 stores and four corporate offices of Lavoro, distributed throughout Brazil. In these locations alone, more than 24 tons of food were collected. 47 tons were added through contributions from the company itself and from the partners in the initiative, the companies Adama, Agrobiológica Sustentabilidade, Crop Care, FMC, Microxisto and UPL. 

About Lavoro
Lavoro is the Brazilian largest distributor of agricultural inputs and one of the main suppliers of agricultural biological inputs in the region. Through a complete portfolio, Lavoro empowers farmers to adopt innovative technologies and boost productivity. Founded in 2017, the Company has a wide geographic presence, operating in Brazil, Colombia and with an early stage trading in Uruguay. Lavoro’s 924 technical sales representatives meet with more than 60,000 customers on their farms and in the 193 company’s stores, aiming to help them in the planning and acquisition of appropriate inputs, in addition to contributing to the management of their agricultural operations in order to optimize results. Learn more about Lavoro at here.