São Paulo, July 28, 2022 – On July 28 we celebrate Farmer’s Day. Present from planting to harvesting, this professional is one of the main elements responsible for an increasingly competitive and relevant Brazilian agribusiness for the global economy.
According to data disclosed by the Brazilian Agriculture and Livestock Confederation (CNA), in May 2022, Brazilian agribusiness exports reached a total of USD 15.1 billion, which represents a growth of 13.8% compared to May of 2021. In aggregate amounts for the year up to that month, this represents a 28.9% increase compared to the same period of the previous year. Agribusiness, therefore, has continued to thrive and was one of the most resilient sectors during the pandemic. Rural workers are a crucial ingredient in this scenario.
However, in order for these rates to continue at an upward trend, farmers have been adapting to the innovations required by the modern world. Sustainability and technology are the new watchwords for Brazilian agribusiness.
The study “Innovation in agribusiness and the qualification of Brazilian farmers in the digital age”, recently released by EY, one of the largest consulting and auditing companies in the world, prepared together with CropLife Brasil, an association that brings together the main companies operating in the segments of seeds, biotechnology, chemical pesticides and biological products, revealed that the agricultural sector is part of a context of great challenges that drive transformations in their business model. Undoubtedly, progress on this journey will increasingly require access to innovation. The survey, carried out by Fruto Agrointeligência, heard 384 Brazilian farmers.
In the age group from 25 to 44, corresponding to 58% of the individuals surveyed, it was found that 95% of them are more familiar with using the internet to research information about the weather, techniques or quotes, and that this percentage drops to 60% in the 55-and-over age bracket. In both cases, the main means of access is the smartphone (38.5%).
The survey also showed a growing trend in the use of biological products (57.9%) over the years, either isolated or in association with chemical pesticides, which are used by most respondents (97.7%). This reflects a search for low toxicity alternatives in response to the demands of consumers, who are increasingly interested in sustainable consumption.
In line with these trends, Lavoro has been leading a movement to digitalize Brazilian crops. In the country, the company is present in the Midwest (Mato Grosso, Mato Grosso do Sul and Goiás), North (Tocantins and Rondônia), Southeast (São Paulo and Minas Gerais) and South (Paraná, Santa Catarina and Rio Grande do Sul) regions. With three distributors in Colombia and an office in Uruguay, the company is now glancing at business opportunities in Paraguay, Uruguay and Chile.
More than 55,000 customers are already served through Lavoro’s physical and digital presence in the main agricultural regions of Latin America. The main crops covered are: soy, corn, cotton, coffee, beans, rice, sugarcane, wheat, citrus and pastures.
In addition to its intense presence in the field, with a specialized team of over 800 technicians and agronomists throughout Latin America, the group has also been investing in technological solutions that optimize and simplify the lives of farmers.
In 2020, Lavoro launched its digital sales channel, CompreLavoro, capable of meeting the needs of farmers, agronomists and other agribusiness professionals.
“The company continues to add several partners to its digital platform, such as agtechs and fintechs. In addition to inputs, the idea is to connect farmers and startups in favor of an increasingly modern and efficient agribusiness”, explains Ruy Cunha, CEO for Lavoro.
In 2021, the company launched the Minha Lavoro app. The app offers access to diversified products and services; credit status; consumption and order history; advance payments; issuance of tickets; field monitoring reports; technical information; product pre-quoting and digital packing lists; in addition to services such as weather forecast, dollar exchange rates, grain values and news from the agro world. The application also has LIA, a virtual assistant that provides a better experience in the user’s digital journey.
Farmers have also been seeking more sustainable inputs. Lavoro’s broad portfolio includes leading brands in seeds, fertilizers, pesticides, foliar fertilizers, biological inputs and other innovative products for agriculture and livestock. It has also just launched a new line of special fertilizers and adjuvants: Essenziale.
With five product lines, Plantae, Vegetae, Florae, Produze and Performe, the new brand is able to meet all production cycles in the field. With Essenziale, farmers have inputs at their disposal developed with state-of-the-art technology, which will help them to achieve greater productivity, with less impact on the environment.
“The world demands an efficient agriculture, but also one that is increasingly aligned with socio-environmental commitments. In this scenario, Essenziale emerges to redefine what is truly essential for farming: productivity and efficiency, in tandem with sustainability”, concludes Cunha.
Created by Pátria Investimentos – one of the largest alternative investment managers focused on Latin America – in 2017, Lavoro’s purpose is to positively transform the agricultural input distribution sector. A positive transformation thanks to the SOLIDITYthat Lavoro has in its DNA.
Thanks to the widespread PRESENCEin strategic cities and regions for agriculture. Thanks to the standard of quality, CURRENTNESSand services that our employees seek to improve every day. And thanks to the TRUSTthat we insist on obtaining from farmers so that they can lead and solidify their growth, which is so essential for the world. For more information, visit our official channels: website, LinkedIn, Facebook, Instagram and YouTube.
Hill + Knowlton Brasil (LAVORO)
Gisele Gomes | + 55 11 99103-0946
Thiago Salles | +55 11 95602-8627