São Paulo, November 5, 2021 – Lavoro, the largest distributor of agricultural inputs in Latin America, and ADAMA, one of the largest crop protection companies in the world, have just announced the results achieved with the solidarity campaign “Plante Amor e Colha Esperança 2021”, held from September 20 to October 25. In all, 65 tons of food will be distributed, exceeding the target of 60 tons, originally stipulated at the start of the action and more than double the volume donated in 2020. Around 700 lives were also supported by the blood donation campaign, which engaged employees from both companies during that same period.
The voluntary collection of food and personal hygiene items, which took place in over 135 Lavoro stores across the country and in ADAMA’s manufacturing units, reached the mark of 14.9 tons of food. This represents over 1,100 basic food baskets, which will benefit 4,600 people.
“In addition to the ever-inspiring support of our employees, customers and partners, we received donations from the entire community, which made the 2021 Solidarity Campaign a great success. We thank all those who participated”, celebrates Marcelo Abud, CEO for Lavoro.
“It was very gratifying to be part of this campaign and to see the commitment of all our employees and their families. The campaign was successful and allowed us to exceed the goal we set at launch. We thank all those who were with us and contributed so that many families could benefit from our efforts”, says Romeu Stanguerlin, CEO for ADAMA.
Honoring the commitment established at the start of the initiative, Lavoro and ADAMA also subsidized another 50 tons of food, which will be distributed by Mesa Brasil Sesc, one of the largest programs to combat famine in the country. Approximately 3,900 food baskets will feed over 15,000 people, supported by charity institutions accredited by the entity.
“Since its creation, Mesa Brasil has thrived on partnerships, uniting companies, social institutions and volunteers in a large network of solidarity, now strengthened with the support of Lavoro and ADAMA. This combination of efforts results not only in the fight against famine and food insecurity, but also confers citizenship and dignity to the millions of Brazilians in social vulnerability situations”, explains Ana Cristina Barros, Assistance Manager of the National Department at Sesc.
All the proceeds will be destined to social programs located in the states of Mato Grosso, Rondônia, Tocantins, Mato Grosso do Sul, Goiás, Minas Gerais, Paraná, Santa Catarina and São Paulo.
The Lavoro group, through its investees América Insumos Agrícolas, Deragro and Qualicitrus, has also been promoting solidarity with other local initiatives carried out on an annual basis, such as:
200 hectares of soybeans and corn
BRL 1.5 million
Collected in 2021, the proceeds were directed to the needy population of the states of Paraná and Mato Grosso.
600 free meals are donated each day to the socially vulnerable population of the city of Limeira, in the countryside of the State of São Paulo.
With an investment of BRL 1 million, in 2021 alone, in the cycle of sustainability actions in the countryside, ADAMA has been promoting a series of actions through the ADAMA C.U.I.D.A. program. This program seeks to address the three pillars of sustainability in the countryside – economic, environmental and social – through initiatives that seek to care for crops, soil and people.
In the social area, ADAMA’s main initiative, since 2007, has been Instituto ADAMA, a Civil Society Organization of Public Interest, which promotes educational, cultural and sportive activities for children and adolescents in Londrina (PR). The Institute develops community-level actions and, since its creation, has received over 40,000 visits per year.
With almost 20 years of history, the Escola Aprendiz program is one of the social projects of the ADAMA Institute, aimed at the vocational training of young people aged 16 to 18. Each year, Instituto ADAMA carries out a selection process to meet the learning demands identified by ADAMA Brasil. The School’s project and methodology are supported by SENAI and the Learning Law: the morning period is dedicated to classroom training and, in the afternoon, students carry out their professional practice in the various administrative areas of the company.
Created by Pátria Investimentos – one of the largest alternative investment managers focused on Latin America – in 2017, Lavoro’s purpose is to positively transform the agricultural input distribution sector. A positive transformation thanks to the SOLIDITYthat Lavoro has in its DNA. Thanks to the widespread PRESENCEin strategic cities and regions for agriculture. Thanks to the standard of quality, CURRENTNESSand services that our employees seek to improve every day. And thanks to the TRUSTthat we insist on obtaining from farmers so that they can lead and solidify their growth, which is so essential for the world. For more information, visit our official channels: website, LinkedIn, Facebook, Instagram and YouTube.
ADAMA Ltd. is a global leader in crop protection, providing solutions for farmers worldwide to fight weeds, insects and diseases. ADAMA has one of the broadest and most diverse portfolios of active ingredients in the world, as well as state-of-the-art R&D, manufacturing and formulation facilities. With a culture that enables employees to listen to farmers, ADAMA offers a wide range of special, high-quality products, providing solutions that meet the local needs of farmers and customers in over 100 countries around the world. For more information, visit our website and our channels in Facebook, LinkedIn, Instagram and Youtube.
About Mesa Brasil Sesc
Mesa Brasil Sesc is a national network of food banks fighting famine and waste, and it seeks to contribute to the promotion of citizenship and the quality of life improvement for people in vulnerable situations from a social inclusion perspective. It is a Food and Nutritional Security Program, based on educational actions and the collection and distribution of surplus or non-commercial-grade food that is still suitable for consumption. More than 40 million kilograms of food are distributed annually on average throughout Brazil, with the partnership of more than 2,600 donors and 7,000 social entities, complementing meals for thousands of families.
Hill + Knowlton Brasil (LAVORO)
Gisele Gomes | + 55 11 99103-0946