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São Paulo, January 10, 2023 – Lavoro, the largest distributor and redistributor of agricultural inputs in Latin America, will be present at the Business and Technology Day – DINETEC 2023. The event will take place on January 11, 12 and 13, 2023, in Canarana, Mato Grosso In 2022, DINETEC received more than 13 thousand visitors, among rural producers, exhibitors and the general public.

DINETEC is one of the main agricultural events in Mato Grosso, and its objective is to bring the main trends and launches for the most diverse cultures of the Brazilian agribusiness, such as soy, corn, cotton, sesame, and others. The event also has an agenda of debates and lectures, promoting reflection on innovation and technology in the field.

“DINETEC marks the opening of agro fairs in the country in 2023, so there is always great expectation on our part. This will be our fifth consecutive participation, and we are sure it will be another success. Our expectation is to exceed the R$125 million in business done at the 2022 fair”, explains Robson Rizzon, Lavoro’s commercial director in the North Cluster.

Lavoro will have a complete stand to receive rural producers, partners and the general public, with the latest innovations and initiatives of the company, such as the Minha Lavoro App, a true concierge, which allows the customer to monitor their entire relationship with the company, and stay informed with news of agro, weather, grains and do business; the Compre Lavoro, an e-commerce that brings the convenience of being able to buy the entire portfolio online; and its Barter tools, with high, low, target and hedge operations, which bring the latest in structured operations to producers.

Also during the fair, Lavoro will launch the sales campaign Circuito Premiado Lavoro, which will be in effect from January 10 until May 30, 2023. For every R$100,000 in purchases, via Barter operations with the Lavoro commercial team, customers will win a coupon, and will compete for a special prize at the end of the campaign.

DINETEC will also be the stage for the announcement of another of the company’s campaigns, Soja Certa, which aims to negotiate the inputs for the 23/24 cycle with available or future soybeans, by means of Barter contracts. The transactions can be performed in the modalities Financial – Easy Exchange and Physical with Target Operation, with special conditions for all customers until March 30, 2023.

“Many producers are adhering to this business model. It is a way to achieve a good profit margin, even with commodity variations”, highlights Marcos Oliveira, Director of Commodities Operations at Lavoro, whose presence at the event is confirmed.

“The Midwest is an extremely important region for us, since we have a very strong presence in Mato Grosso, and our goal is to further strengthen our relationship with local customers. Participating in DINETEC is a great opportunity to approach all the products and services that we make available for the Brazilian agribusiness, and, above all, to take to the region’s producers the best business opportunities of the year”, concludes Rizon.


Event: Business and Technologies Day – DINETEC 2023

Dates: January 11, 12 and 13, 2023

Where: Rod, MT-326, Canarana – MT, 78640-000

More information:

About Lavoro

Lavoro is the Brazilian largest distributor of agricultural inputs and one of the main suppliers of agricultural biological inputs in the region. Through a complete portfolio, Lavoro empowers farmers to adopt innovative technologies and boost productivity. Founded in 2017, the Company has a wide geographic presence, operating in Brazil, Colombia and with an early stage trading in Uruguay. The 924 Lavoro technical sales representatives meet with more than 60,000 customers on their farms and in the 193 company’s stores, aiming to help them in the planning and acquisition of appropriate inputs, in addition to contributing to the management of their agricultural operations in order to optimize results. Learn more about Lavoro at

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