São Paulo, January 26, 2022 – Lavoro, the largest distributor of agricultural inputs in Latin America, has just announced the arrival of Marcos Strobel as its Chief Digital Officer. With 33 years of professional experience in the technology areas of major organizations in Brazil, the executive will be responsible for continuing the process of digital transformation that the company has been spearheading in the Brazilian agribusiness.
Strobel has worked for relevant retail players in the country, such as O Dia, Via Varejo and the Pão de Açúcar group, in addition to having worked for companies in other segments, such as Saraiva, Latam Airlines and Andersen Consulting. “Leading yet another digital transformation process, now in agribusiness, which is such an important for our economic development, will be one of the most important challenges in my career. Lavoro has become increasingly prominent in bringing technology to the field and, with my experience, I will be able to contribute to the advancement of these initiatives”, the executive explained.
Lavoro’s new Chief Digital Officer holds a bachelor’s degree in Information Technology from UNESP, a postgraduate degree in Projects from Fundação Vanzolini and a master’s degree in Administration from INSPER.
Created by Pátria Investimentos – one of the largest alternative investment managers focused on Latin America – in 2017, Lavoro’s purpose is to positively transform the agricultural input distribution sector. A positive transformation thanks to the SOLIDITYthat Lavoro has in its DNA. Thanks to the widespread PRESENCEin strategic cities and regions for agriculture. Thanks to the standard of quality, CURRENTNESSand services that our employees seek to improve every day. And thanks to the TRUSTthat we insist on obtaining from farmers so that they can lead and solidify their growth, which is so essential for the world. For more information, visit our official channels: website, LinkedIn, Facebook, Instagram and YouTube.
Hill + Knowlton Brasil (LAVORO)
Gisele Gomes | + 55 11 99103-0946