Lavoro announces new Chief Digital Officer

Lavoro Limited (Nasdaq: LVRO; LVROW), the first agricultural inputs distributor in Latin America to have its shares listed on Nasdaq, announces Alex Wimbush as the company’s new Chief Digital Officer (CDO). Since April 2023, the executive has worked as a consultant in the company’s digital strategy area.

Wimbush has more than 15 years of experience in digital strategy and product development. Until 2022, he was Head of Product at the fintech Sendwave (Zepz), and previously held a position of the same name at Inari Agriculture, an agtech company based in Boston, Massachusetts, United States. He was co-founder of Yield Pop, an agtech acquired by The Climate Corporation, where he was Product Director until 2018. Through 2012 he worked at Syngenta in both global strategy and market intelligence roles.

The executive has a degree in Commerce from the University of Virginia, United States. Now, he takes on the position previously held by Marcos Strobel.

“I would like to thank Marcos Strobel for his achievements and dedication to Lavoro in the almost two years he was part of our team. On behalf of all members of the company’s board and leadership, we wish him  much success in his upcoming projects. We are excited to have Alex Wimbush on our team. His extensive professional experience and expertise in digital strategy will be valuable at this time of growth and expansion of the digital area for Lavoro.”, highlights Ruy Cunha, CEO of Lavoro.

“I’m looking forward to  this new challenge. My professional experience in both technology and agribusiness  has provided me with valuable knowledge and skills that I believe will contribute to the opportunities that lie ahead for Lavoro, and to generating long-term value for our clients and shareholders,” says the new CDO.

About Lavoro 

Lavoro is Brazil’s largest agricultural inputs retailer and the first in Latin America to be listed on the Nasdaq Stock Market under the “LVRO” and “LVROW” tickers. Through a comprehensive portfolio of products and services, the company empowers farmers to adopt breakthrough technology and boost productivity. Founded in 2017, Lavoro has a broad geographical presence, operating in Brazil, Colombia and Uruguay, serving about 72,000 customers, through its physical presence, in more than 210 stores distributed in Latin America and with a team of over 1,000 technical sales consultants, and digital, with its marketplace. Learn more about Lavoro: www.lavoroagro.com.  

For press information:  

Hill + Knowlton Brasil 

Ana Lívia Lopes | + 55 11 98845-7142 

Gisele Gomes | + 55 11 99103-0946    

Thiago Salles | +55 11 95602-8627  [email protected]