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Lavoro, the first agricultural inputs distributor in Latin America to have its shares listed on the Nasdaq, the American stock exchange, is launching the fourth edition of the “Plant Love, Harvest Hope 2023” campaign.Last year, more than 100 social institutions received donations and more than 20,000 people benefited.
The aim of the initiative is to collect and donate the equivalent of around 5,000 food baskets in various Brazilian cities where Lavoro operations and stores are located. The campaign has two fronts of solidarity – corporate donations, in partnership with suppliers and partners, and collections among employees, customers and the community, at Lavoro’s 190 stores and four offices throughout Brazil.
“The 22/23 cycle was a great expansion period for Lavoro. We’ve had unprecedented and incredible milestones for our growth as a company, such as going public on Nasdaq. We have a lot to be thankful for this year, and we understand that there is no better way to repay this gratitude than by helping others. That’s why we’ve decided to continue with our annual food collection campaign, which has now become a tradition. The main goal is to do good, and we thank everyone involved in this action”, explains Ruy Cunha, CEO of Lavoro.
The goal is to raise around 35 tons of food directly at the branches, or 2,700 baskets, which will be distributed locally in dozens of municipalities. The solidarity partnership with suppliers will allocate 2,300 food baskets to the NGO Ação Cidadania‘s annual Natal sem Fome (Christmas without Hunger) campaign, benefiting organizations in states such as Pará, Maranhão and Rio Grande do Sul.
How to donate?
Donations can be made until December 22, 2023. There is no minimum volume, as long as they are non-perishable foods. It is also possible to donate hygiene and cleaning kits, as well as clothing, at Lavoro stores and offices, as long as everything is within the expiration date and in good condition.
“Everyone can help, whether it’s a partner, employee, customer, supplier or society in general. Donation is essential and the certainty that it will change many people’s Christmas”, concludes the executive.
The Plant Love, Harvest Hope campaign has the support of partner companies such as Adama, Agrobiológica, Crop Care, and UPL.
About Lavoro
Lavoro is the largest distributor of agricultural inputs in Brazil and the first in Latin America to be listed on Nasdaq, the American stock exchange, under the tickers “LVRO” and “LVROW”. With a complete portfolio of products and services, the company empowers farmers to adopt innovative technologies and boost productivity. Founded in 2017, Lavoro has a wide geographic presence, operating in Brazil, Colombia and Uruguay, serving about 72,000 customers, through its physical presence, in its more than 210 stores distributed in Latin America and with a team of more than 1,000 technical sales consultants, and digital, with its marketplace. Learn more about Lavoro at: www.lavoroagro.com
Information to the Press:
Hill + Knowlton Brazil
Ana Lívia Lopes | + 55 11 98845-7142
Gisele Gomes | + 55 11 99103-0946
Thiago Salles | +55 11 95602-8627 [email protected]